“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”
“But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.”
“Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always, always, always another.”
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
“If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.”
“I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”
“You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.”—- Hizheek Art
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”